Craft the perfect job description: Ensure your candidates have the right English proficiency

Samantha Ball
A group of business people stood around a board with sticky notes on smiling
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English is the international language of business and a foundational skill for many roles. The right level of English proficiency is key for individuals and businesses to excel.

But what is the “right” level?

English is not a one-size-fits-all skill. Customer Service Representatives need different English skills to IT Systems Managers. Senior staff will often need more advanced English skills than junior staff.

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We know that, for hiring professionals, it can be a challenge to work out your specific language requirements. You aren’t English assessors, so you may default to using vague descriptions, like “strong English skills” or always asking for a B2-level English certification.

But taking this approach means you might be asking for more or less proficiency than the role needs. The knock-on effect? You miss out on great candidates for your roles, spend more money upskilling new hires and waste time on unsuitable applicants.

Understanding the right level of English for your business

Being precise about the English skills needed for specific roles enables hiring managers to get the right candidate(s). It can help you:

  • Identify best-fit top talent quickly
  • Set insight-driven cut scores and progress the right percentage of quality candidates
  • Make more confident hiring decisions
  • Ensure new hires have the right skills for the role from day one

ʱ𲹰Dz’s GSE Job Profiles gives professionals accurate English language skill profiles for almost 1400 roles, so you can identify applicants with role-fit English skills.

GSE Job Profiles gives talent acquisition professionals a competitive advantage to finding the best staff. It helps you go beyond generic language skill requirements for candidates, set targeted cut scores based on global standards and reduce the risk of mis-hires. A bad hire can cost you of the employee's salary, an expense that typically increases with job level.

Powered byʱ𲹰Dz’s GSEand, GSE Job Profiles is the first and only tool mapping English skills to roles, giving you trusted global benchmarks for English language assessments. It’s the result of over 30 years of language learning, developed using real English test responses and validated by industry experts.

Defining the role requirements

Defining the role requirements is a crucial step in the hiring process. It involves identifying the key tasks, skills and qualifications needed for the role. A well-defined description helps attract the right applicant and ensures that the hiring process is focused on finding the best fit for the position.

To define the role requirements, managers should consider the following:

  • The key responsibilities and tasks associated with the role
  • The skills and qualifications required to perform the role successfully, including the precise English skills needed
  • The company culture and values that the candidate should align with
  • The long-term goals and objectives of the role

This will help attract qualified candidates and ensure that the process is efficient and effective.

How can I use the GSE Job Profiles in my job description?

Here’s how to integrate GSE Job Profiles insights into your hiring processes and hire best-fit candidates for your roles fast.

1. Identify the English skills needed for your roles:Remove the guesswork and find out the right level of English for your roles using ourGSE Job Profilesdemo or by getting in touch with our experts.

2. Assess candidates’ language ability: Use a fast, accurate and business-relevant English test, like Versant by app, to get a complete picture of your potential candidates’ language competency.

3. Compare candidate results with cut scores: Progress candidates that meet the agreed-upon required English level for the role.

4. Ensure a fast start with upskilling recommendations: Use GSE Job Profiles insights to make targeted language learning recommendations for new hires and help them thrive in their roles.

Get started with the GSE Job Profiles for your hiring process

GSE Job Profiles is a game-changer for HR professionals looking to hire top employees. By leveraging this powerful tool, you can make data-driven hiring decisions, enhance candidate-role fit, and ultimately drive business success.

Ready to revolutionize your hiring?

Or, for access to the full GSE Job Profiles database,book a free consultationwith our experts now.

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  • A suitcase with flag stickers on sat on a map of the world

    How do English phrases travel across countries?

    By David Crystal

    All living languages change. It’s a fact of life that some people find uncomfortable, but that no one can prevent. The only languages that don’t change are dead ones.

    How does change happen? The chief way is through mutual influence, when languages – which means people – come into contact with each other. An immediate effect is that words and phrases begin to be exchanged.

    Origins of English

    The history of English shows this taking place from the very beginning. When the Germanic tribes first arrived in Britain, bringing with them the dialects that would become English, their vocabulary already contained words and phrases borrowed from Latin, a consequence of the interaction with the soldiers of the Roman Empire.

    Today we think of such words as 'butter', 'cup', 'kitchen', 'mile', and 'street' as true English words, but they are all Latin in origin ('butyrum', 'cuppa', 'coquina', 'mille', 'strata'), taken into Germanic while the tribes were still on the European mainland.

    The process continued over the centuries. An everyday word like 'take' reminds us of the Viking invasions, for this came from Old Norse 'tacan'. So did 'knife' (from 'knifr'). Even basic grammatical items were affected: 'they', 'them', and 'their' are all from Old Norse.

    When the French arrived, in the eleventh century, the borrowing became a flood, with thousands of French words expanding the vocabulary to an unprecedented size, in such domains as law, religion, politics, food, and the arts – 'duke', 'abbot', 'war', 'peace', 'pork' and 'beauty'. During the Renaissance, Latin added tens of thousands more.

    In all cases, the words traveled because cultural contact – in its broadest sense – made them do so.

    The history of contact

    This history of contact is one of the reasons that English has so many near-synonyms: we can 'ask' (from Old English), 'question' (from French), and 'interrogate' (from Latin). We can talk about a 'fire', 'flame', and 'conflagration'; 'kingly', 'royal', and 'regal'. But although French and Latin are the dominant voices, they are put in the shade by the accumulated impact of the many languages that English has since encountered as its speakers moved around the globe, especially in the days of the British Empire.

    Today, a search through the files of any major dictionary shows the presence of hundreds of languages, from 'aardvark' (Afrikaans) to 'zygote' (Greek).

    It’s been estimated that around 80 percent of present-day English vocabulary comes from languages other than the original Anglo-Saxon Germanic. English seems to always be a vacuum cleaner of a language, sucking in words from whichever culture it was in contact with. The process continues. In recent years, dictionary writers have been considering such new borrowings of words from other languages.

    But not everything in language change is due to borrowing. When we look at recent lists of updates in the dictionary world, we find hundreds of phrasal expressions, such as 'solar farm', 'travel card', 'skill set', 'cold caller', 'air punch', and 'set menu'.

    Blends of existing words form an increasingly large component of modern vocabulary, such as 'glamping' (glamorous + camping) and 'Pokemon' (pocket + monster), as do internet abbreviations, such as 'GTG' (got to go) and 'BRB' (be right back).

    And it’s here that we see the most noticeable phenomenon of the last few decades: the impact of English on other languages. The traveling is now going in both directions.

    Over a decade ago, Manfred Görlach published his Dictionary of European Anglicisms, showing English to be "the world’s biggest lexical exporter”. The book lists hundreds of words and phrases that have entered the languages of Europe. A small selection from letter 'A' shows 'ace' (from tennis), 'aerobics', 'aftershave', and 'aqualung', as well as phrases such as 'acid house' and 'air bag'.

    The factors are exactly the same as those that brought foreign words into English in the first place, such as business, culture, medicine, sport, the arts, popular music, science and technology. The difference is that these expressions come from all over the English-speaking world, with American English the primary supplier, thanks chiefly to its presence in the media.

    The impact of media

    It is the media that provides the main answer to the question “How?”. In the old days, face-to-face contact caused expressions to be shared, and it would take time for words to travel – a generation before a word would become widely used. Today, the use of English in film, television, and especially the internet allows 'word travel' to take place at a faster rate than ever before.

    A new word or phrase invented today can be around the globe by tomorrow, and if it appeals it will spread on social media and become part of daily use in no time at all. Even an everyday phrase can receive a new lease of life in this way.

    Many countries try to resist the borrowing process, thinking that an uncontrolled influx of English expressions will destroy their language.

    The evidence from the history of English shows that this does not happen. Because of its global spread, English has borrowed more words than any other language – and has this caused its destruction? On the contrary, in terms of numbers of users, English is the most successful language the world has ever seen.

    Borrowing does change the character of a language, and this too is something that causes concern. But again, I ask: is this inevitably a bad thing? Shakespeare would have been unable to write his characters in such an effective way without all those borrowings from French and Latin.

    Much of his linguistic playfulness and creativity relies on how everyday words are contrasted with their scholarly or aristocratic counterparts. In Love’s Labour’s Lost, Don Armado gives Costard a coin as a tip, calling it a "remuneration".

    Costard has no idea what the word means, but when he looks at his coin he realizes he’s been given a tiny amount. “Oh, that’s the Latin word for three farthings”, he reflects. “I will never buy and sell out of this word”. It always gets a laugh from an audience.

    Today's challenges

    Keeping up-to-date with language change is probably the greatest challenge facing foreign language learners because there is so much of it.

    Textbooks and teachers face a daily risk of falling behind the times. But the risk can be reduced if we build an awareness of change into the way we present a language. And understanding the natural processes that underlie linguistic change is the essential first step.