Cutting through corporate English: Clearer alternatives to business jargon

Charlotte Guest
Two women in a pottery room talking over a laptop
Reading time: 4 minutes

The corporate world can often feel like an echo chamber of confusing phrases. Terms like "blue-sky thinking" and "tiger teams" might dominate conversation in boardrooms and email chains, but what do they actually mean in practice and are they the best way to communicate?

This blog post simplifies workplace English by offering straightforward business English alternatives to common corporate jargon. These replacements will resonate with fluent English language speakers and ease communication with non-fluent English speakers who are vital contributors to the workplace. Plus, a clearer form of communication can help foster inclusivity, improve understanding and ultimately enhance productivity.

What is corporate jargon?

Corporate jargon refers to the very specialized vocabulary and language used within the business world, often characterized by buzzwords, acronyms, jargon and phrases that are usually unknown to outsiders.

Why should we avoid professional jargon?

Jargon often acts as a barrier to clear communication, creating an environment where messages are misunderstood or misinterpreted. This misunderstanding can lead to inefficiencies, errors and frustrations among team members, particularly those who may not be fluent English speakers or are new to the corporate environment.

Furthermore, overusing complex language can unintentionally exclude or push away parts of the workforce, undermining efforts to build an inclusive and collaborative team culture. In essence, simplifying language and avoiding unnecessary jargon can make available information more accessible to a wider audience and ensure that all team members have the necessary information to contribute effectively to their roles.

For example, let's look at "think outside the box." It means to think in new ways, but it's said so much that it doesn't really grab attention anymore. A better way to say this might be "think creatively" or "come up with new ideas." Also, the word "synergize" really just means to work well together for better results. Saying "work together effectively" is much clearer and easier for everyone to understand, no matter if they're used to business terms or not. Using simple words helps everyone get the idea faster, making the workplace more welcoming and efficient.

The difference between English jargon and slang

Jargon functions as a shorthand among professionals, representing complex concepts among those in the know. Slang is less formal than jargon, often coming from cultural or societal trends and used more in casual conversations.

An example of jargon vs slang

An example of jargon and slang could be comparing "low-hanging fruit" to "no-brainer." "Low-hanging fruit" is a piece of jargon that refers to tasks, projects or targets that are easily achievable and do not require much effort.

On the other hand, "no-brainer" is slang that implies something is an obvious or easy decision, often used in more informal settings. While both terms convey the idea of simplicity and ease, "low-hanging fruit" is more likely to be used in strategic meetings or project planning sessions, whereas "no-brainer" might be used in informal discussions or brainstorming sessions.

Examples of jargon and their plain English alternatives

Blue-sky thinking

Avoid saying, "We need some blue-sky thinking." Instead, use,"Approach this problem with unlimited creativity."

Helicopter view

Avoid saying,"Give me a helicopter view of the situation." Instead, use,"Provide a broad overview of the situation."

Get all your ducks in a row

Avoid saying, "Before the busy season, get all your ducks in a row." Instead, use,"Ensure you're well-organized before the busy period begins."

Thinking outside the box

Avoid saying, "This client expects us to think outside the box." Instead, use,"The client expects unique and unconventional ideas from us."

IGUs (Income Generating Units)

Avoid saying,"Our goal is to increase our IGUs this quarter." Instead, use,"Our goal is to increase our student enrolments this quarter."

Run it up the flagpole

Avoid saying,"That's a great idea. Run it up the flagpole." Instead, use,"That's a great idea. Share it with the team for their input."

Swim lanes

Avoid saying, "To understand your tasks, refer to the swim lanes." Instead, use,"Refer to the job responsibility diagram to understand your tasks."

Bleeding edge

Avoid saying, "This new software is bleeding edge." Instead, use,"This new software represents the latest in research and technological innovation."

Tiger team

Avoid saying,"We'll need a tiger team to tackle this project." Instead, use,"We'll assemble a specialized task force for this project."

While some professionals may use jargon to appear more knowledgeable, the truth is that simplicity is key. Clear and straightforward language not only levels the playing field for everyone but also cuts through possible misunderstandings.

The case for plain business English

In today's global business environment, where interactions occur across diverse linguistic backgrounds and languages, it's paramount to ensure that our words are as clear and simple as possible. By favoring plain English vocabulary over opaque jargon, we promote an inclusive and efficient workplace where every member, fluent or not, understands and contributes to their fullest potential.

Continue to seek clarity in your communications. Remember that the true mark of expertise is not using complex language but making complex concepts understandable for everyone. Keep challenging yourself to simplify your language without diluting the meaning of your message. Remember, whether you're a seasoned professional or a new recruit, clear communication will always be your strongest asset.

If you or your team are looking to improve their business English skills, check out our business English courses and blog posts for up-to-date tips.

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  • Children sat at desks in a classroom, with one in the middle smiling with her hand up

    Teaching young learners: all just fun and games?

    By Jill Leighton
    Reading time: 5 minutes

    We want lots of fun in our lessons, with a good balance of activities and games with strong educational value. But in my opinion, today’s young learners need more than just fun and games to stay motivated. Fun and games can quickly become meaningless and boring for some students.

    How do we create fun and engaging lessons for young learners aged 6-14?

    • Have a strong relationship with your students. Know about their natural talents, their weaker points and where they are in their development.
    • Encourage them to be active learners and engage them in learning that is meaningful to all of them. E.g. through project work.
    • Provide opportunities for students to use technology and develop success skills. E.g. collaboration, communication, critical thinking, creativity and self-learning.

    Most teachers agree that we have to assume the responsibility of preparing students for life as well as helping them to acquire a language – and this is what I aim to demonstrate in this blog. Using , I want to demonstrate how you can learn more about your students and care for individual needs in one classroom.

    The students will also learn about themselves and their classmates. They will acquire vocabulary and language (at their level) in a dynamic way and create a project to explore their interests and demonstrate their talents. They will use technology and develop their success skills. Assessment will be fun and engaging. I hope you will be able to adapt the ideas and put them into practice with children aged 6-14.

    Howard Gardner’s Model of Multiple Intelligences

    prompts us to ask: How is this child intelligent? He identified eight different types of intelligence which guide the way students learn:

    • Verbal-Linguistic Intelligence (Word Smart)
    • Logical-Mathematical Intelligence (Maths Smart)
    • Spatial Intelligence (Picture Smart)
    • Musical Intelligence (Music Smart)
    • Bodily-Kinesthetic Intelligence (Body Smart)
    • Naturalistic-Environmentalist Intelligence (Nature Smart)
    • Interpersonal Intelligence (People Smart)
    • Intrapersonal Intelligence (Self-Smart)
    • (He later went on to identify Existential Intelligence – Life Smart, and Pedagogical Intelligence -Teacher Smart)

    Lesson 1: Outline the student’s learning goals

    Explain to the students that they are going to learn about Howard Gardner’s Model of Multiple Intelligences and that you want them to achieve learning goals on completion of the project. Write the goals on a poster and discuss them with your students. Take a digital photo of the poster to use during the assessment.

    Student learning goals – you will be able to:

    • Identify different intelligences and what they mean. Name eight different intelligences you have
    • Communicate ideas clearly through a project to demonstrate your talents and interests
    • Use your success skills more effectively.

    Tip: Video parts of lesson 1, especially discussion of the learning goals, to use as part-assessment and reflection on completion of the project.

    What do you know about the Multiple Intelligences? How are you smart?

    • Ask children what they know about multiple intelligences. Teach key language and vocabulary as necessary, depending on level.
    • Ask, “What does it mean be intelligent?” (They will probably say, good grades, be good at maths, English, reading, writing, computers...)
    • Tell them being intelligent or smart (get the younger children to repeat the word smart several times) isn’t only about getting good grades. Ask them to think of more ways to be smart.
    • Elicit the eight ways to be smart according to Gardner. (You may need to mime). E.g. mime playing the piano or clap a rhythm to elicit Music Smart.
    • Discuss what the different intelligences mean. (E.g. Word Smart (Linguistic Intelligence): you like reading, writing or speaking, you are probably good at languages…)
    • Teach career vocabulary associated with the different intelligences. (E.g. Word Smart: journalist, teacher, lawyer, editor, TV announcer, web editor.)

    Lesson 2: Find out your smarts quiz

    Tell students they are going to do a quiz to discover how they are smart. Model each stage of the activity and do the quiz with them to find out about your own strengths. Give each student a piece of paper.

    • Take your paper and show the students how to fold it into eight sections, then unfold it and draw lines along the folds to make a grid.
    • Write the different smarts in each section. (Use small handwriting to leave room to illustrate each smart with a picture).
    • Give a picture dictation to illustrate each smart. Here are some examples:

    Word Smart:Draw a dictionary and children reading, writing and speaking.

    Logic/Number Smart: Draw sums on a computer, a scientist with test tube.

    Music Smart: Draw children singing and playing musical instruments.

    Body Smart: Draw children playing a sport, dancing or cooking.

    Nature Smart:Draw trees, animals, insects, child watering a plant.

    Spatial/Picture Smart: Draw children drawing, painting or taking photos and a pilot in a plane.

    People Smart:Draw a child helping or leading a group or a group of children holding hands.

    Self-Smart: Draw children keeping a journal, researching on a computer, or meditating.

    Encourage students to order their smarts from 1-8. For example, if you love music, write number 1 in the Music Smart section and continue to 8 in order of preference. (You may wish to model this first and order your smarts from 1-8 and then encourage the children to order their smarts.)

    After the quiz

    • Encourage students to compare and discuss their results. Collect the papers and make notes about each student’s results. This will help you reach all your students when planning activities.
    • Explain that we have all the intelligences in different degrees and that all of the intelligences are equal (no intelligence is better than another). Also point out that it is important to know our strengths in order to help in all subjects. (E.g. a music smart student who finds maths challenging may want to sing multiplication tables). Remind students that we usually use several intelligences to do something and we can explore and develop all our smarts.

    Tip: Video lesson 2 to use as part of assessment.

    Lesson 3: Beginning the project

    Encourage the students to create a project for enjoyment. Explain that you want them to collaborate in groups that share the same smarts and interests and using their creativity you want them come up with an interesting topic to explore. (Remind students to concentrate on developing their success skills when they are working with others and mention that you will also be monitoring this as part of the assessment).

    Organize the students into groups of no more than five students in each. Give students time to brainstorm in their groups and come up with the best topic for the project, using their critical thinking skills. (E.g. Picture Smart students may decide to create a project about a famous artist, such as Salvador Dali).

    You may wish to give each student a (Know, Want-to-know, and Learned) to complete during the project process, asking questions such as: What do you know? What do you want to know? What have you learned?

    Lesson 4: Planning the project

    Inform students about the timing of the project. Encourage each group to make a project mind map, which will encourage them to be more creative and organized.

    Remind all the groups to keep the following questions in mind:

    • What are you going to do/make? (Presentation, PowerPoint, website, video, posters.)
    • How will you research it? (Internet, tech tools, library.)
    • How will you delegate responsibilities?
    • How will you check that your audience has understood the message of your project? What questions will you ask?

    Decide on how many lessons are needed to prepare the project and how much will be done in school or at home, depending on the age groups and timing.

    Encourage the students to share their work with the rest of the class (or in assembly.)

    Tip: Video the different groups sharing their work.

    Can assessment also be fun and engaging?

    Yes, it can; here are some tips and suggestions.

    • Show the videos you have recorded and ask the students to compare and contrast their knowledge in Lesson 1 and how it developed over the lessons. Encourage them to observe and comment on their success skills.
    • Display the photo of the Student Learning Goals poster from Lesson 1. Get the students to self-assess and decide whether they have achieved the goals that were set in Lesson 1. (You may wish to give the students three small pieces of colored paper: red to represent I understand quite well, orange to represent I understand well and green to represent I understand very well). Ask: Can you identify the different intelligences and say what they mean? Encourage the students to hold up a colored piece of paper according to their understanding. (Make a mental note of all red pieces of paper to be ready to give extra help to those students). Check understanding by getting several students to answer the question.
    • Get the children to reflect on the learning experience. What have they learned about the different intelligences? How can they develop weaker points using their strengths to help them? Can they use all eight intelligences inside and outside school? Did they manage to get along well with their classmates? Did they communicate the message of their project so that the audience understood?
    • Give individual feedback to each student. E.g. congratulate them on their attitude and effort or identify areas for improvement: “You managed to use vocabulary and language effectively when you shared your project, we understood your message perfectly.” Or “You need to work on being more collaborative.” “You weren’t on task during the project.” “How do you think you can improve that?”
    • Ask students to give you feedback on the activities they enjoyed. Get them to draw happy and sad face cards. Go through all the activities and get the students to show a happy or sad face according to whether or not they liked the activity. E.g. say “Did you like the ‘Find out your smarts’ quiz?” and ask them to hold up the happy or sad face depending on whether they liked the activity or not.

    Create fun lessons to engage all your students keeping this model in mind: traditional activities such as short fun activities and games + Howard Gardner’s model of Multiple Intelligences + PBL (Project Based Learning) + success skills + meaningful assessment. Enjoy the results with your students.

    How the Global Scale of English can help

    TheGlobal Scale of English (GSE) Learning Objectives for provides ready-made learning objectives that can help with planning curriculums and lesson and benchmarking learners’ progress. They are great for young learners because they describe language functions in a granular way, enabling educators to give their learners credit for small achievements. They also clearly show the language functions to target next in order to take learners to the next level.