BTEC Educator Marketing Toolkit

A Guide by Your Side: Supporting You Every Step of the Way

With a focus on understanding your unique needs, we provide tools, and resources tailored just for you. Let us be your guide, offering clarity, confidence, and care as you move forward—one learner at a time

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Supporting you with your in centre marketing

Last updated: 19th February 2025

We’re here to support you in recruiting new students and promoting your ÃÛÌÒapp BTEC qualification pathways to your wider school community and parents, through our comprehensive marketing toolkit.ÌýThis page will be updated at the end of each month or as needed.

Below you will find a selection of useful guides, digital and print assets that are available to use within your centre.

Not quite what you need? If you require something specific, please reach out to btecmarketing@pearson.com

As an approved centre, you can use our logo alongside yours to communicate your approved centre status and partnership with us.

Approved Centre Marketing Guide

This guide equips you to promote ÃÛÌÒapp BTEC qualifications in your marketing materials.

BTEC Parent & Learner Guide

This guide equips you to promote ÃÛÌÒapp BTEC qualifications in your marketing materials.

Approved BTEC Presentation Template

This guide equips you to promote ÃÛÌÒapp BTEC qualifications in your marketing materials.

These PDFs are created to help you guide learners and parents through their next steps during open days and evenings. They are simple to use, engaging, and designed to highlight the BTEC subjects offered at your centre, with information tailored to each subject area.

Need more details, updates and or course materials?Ìý

BTEC Works - group of students looking at a mobile phone

What BTEC is best for your learners?

Invite your learners to take our quick 3-minute quiz to discover the BTEC subjects that best align with their skills and interests.

It’s simple!

They’ll rate how much they agree or disagree with a series of statements about their strengths, interests, and preferred ways of working.

Based on their responses, we’ll recommend the subjects that are the perfect fit for them, with a pdf ready print out or shareable link.

Approved BTEC Social Media Templates

Share your ÃÛÌÒapp BTEC partnership and showcase the benefits of BTEC with these engaging social media resources, to keep your school brand top of mind.

Approved BTEC Email Banner Templates

Share your ÃÛÌÒapp BTEC partnership and showcase the benefits of BTEC with these engaging email banner templates, to keep your school brand top of mind..

Approved BTEC Poster Templates

Enhance your reception area, parent evenings, and other school events with these posters highlighting your partnership with ÃÛÌÒapp BTEC.

Approved Wallpaper Templates

Branded wallpapers for your desktop or virtual backgrounds for meetings, to showcase and promote your ÃÛÌÒapp BTEC partnership.

We love celebrating our educators and learners and showcasing how vocational education shapes futures. Our centres do incredible work delivering qualifications that help learners progress, and employers value the skills they bring to the industry.

If you're an educator, employer, or want to nominate a learner, we invite you to share their story. If selected, we’ll reach out for more details.

If you are interested, please begin by completing the relevant form below. Please note that for learners under 16, parental or guardian consent will be required before we can proceed.

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±Ê±ð²¹°ù²õ´Ç²Ô’s Industry Insights podcast—your gateway to expert conversations on the future of work and the skills essential for success.

In each episode, we sit down with leading employers to explore industry trends, evolving skill demands, and how vocational qualifications can open doors to rewarding careers.

Please note: The views and opinions expressed in this podcast are those of our guests and do not necessarily reflect those of ÃÛÌÒapp.

ÃÛÌÒapp Industry Insights Podcast with Chester King

Chester King, President of The British Esports Federation, explores the world of Esports, Future of Skills, and the impact of vocational qualifications.

ÃÛÌÒapp Industry Insights Podcast with David Abrahams

David Abrahams, Cloud & Service Partners – Key Client Manager at Schneider Electric, joins Teresa Senyah to discuss the critical role of soft skills in today’s workforce.

ÃÛÌÒapp Industry Insights Podcast with Richard Penn

Richard Penn, an Automotive Engineering, Six Sigma, and Lean Business professional, discusses electrification, hydrogen, and the future of skills and employability.