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By cultivating a dedicated, active community, collaborating with their audience to co-create the “Deadhead” lifestyle, and giving away "freemium" content, legendary American rock band the Grateful Dead pioneered many social media and marketing concepts successfully used in business today.

Themes: marketing, brand awareness, music industry

Muhammad Yunus outlines the concept of social business where the creative vision of the entrepreneur is applied to today’s most serious problems: feeding the poor, housing the homeless, healing the sick, and protecting the planet.��

Themes: Social enterprise��

This adaptation of the popular musical tells the story of Charlie Price. Having inherited a shoe factory from his father, Charlie forms an unlikely partnership with cabaret performer and drag queen Lola to produce a line of high-heeled boots and save the business.��
Themes: Product life cycle, changing markets, market segmentation��

An account of the Oakland Athletics baseball team's 2002 season and their general manager Billy Beane's attempts to assemble a competitive team using the novel method of statistical analysis.��

Themes: Analysis, value creation, innovation

A documentary about product placement, marketing and advertising. The documentary itself was entirely paid for by advertisers.��

Themes: Marketing and advertising

Watch one or��both��biographical dramas��about��the rise of��Steve Jobs,��co-founder of Apple.

Themes:��Technology, business history, entrepreneurship

Adapted from Ben Mezrich's 2009 book The Accidental Billionaires, The Social Network portrays the founding of social networking website Facebook (and the legal controversy surrounding it)

Themes: Data, entrepreneurship, business history, technology��

Follows an investment bank over a 24-hour period, during the early stages of the 2008 financial crisis.��

Themes: Capitalism, investment fraud